| Semester 2, 2021 Toowoomba On-campus | |
| Short Description: | Marketing Research |
| Units : | 1 |
| Faculty or Section : | Faculty of Business, Education, Law and Arts |
| School or Department : | School of Business |
| Student contribution band : | Band 4 |
| ASCED code : | 080599 - Sales and Marketing not elsewh |
| Grading basis : | Graded |
Staffing
Examiner:
Requisites
Pre-requisite: MKT1001
Other Requisites
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at .
Rationale
Marketing research helps businesses to grow, be competitive and resilient. It鈥檚 a science that involves skills and expertise in statistics, technology, metrics, research analysis, and research and development. Today most businesses are focused on understanding their markets, prospects and customers, building growth and remaining competitive in a dynamic environment. As such, managers need quality information for decision-making. Increasingly managers are viewing information not just as an input for making better decisions, but also an important strategic asset and tool. Research plays an important function in providing relevant, timely and usable information to facilitate informed decision making.
Synopsis
An understanding of the research process is important in making business decisions because it enables the decision-maker to be critical of information received. This course takes a practical and applied approach to business research. In this course students will be exposed to different research designs, explore the relationships between research questions and research designs, interpret data and turn raw data into useable, relevant and meaningful management information that can be used to facilitate management decision making.
Objectives
On successful completion of this course students should be able to:
- synthesise business and marketing knowledge, research concepts and theories;
- obtain, analyse and interpret data relevant to making evidenced based decisions;
- exercise judgement to recommend appropriate solutions for marketing and business issues;
- evaluate relevant ethical considerations in an impartial way;
- communicate clearly and concisely in presenting novel ideas to a range of audiences.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | The value of marketing research to business | 5.00 |
| 2. | Ethics in marketing research | 15.00 |
| 3. | Digital research | 20.00 |
| 4. | Primary research | 35.00 |
| 5. | Analysing, interpreting and presenting the results of data | 20.00 |
| 6. | Drawing conclusions to update management information | 5.00 |
Text and Materials
ALL textbooks and materials available to be purchased can be sourced from (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=02&subject1=MKT3001)
Please for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Reference Materials
Student Workload Expectations
| Activity | Hours |
|---|---|
| Assessments | 55.00 |
| Directed 精东传媒app | 44.00 |
| Private 精东传媒app | 66.00 |
Assessment Details
| Description | Marks out of | Wtg (%) | Due Date | Notes |
|---|---|---|---|---|
| ASSIGNMENT 1 | 100 | 25 | 10 Aug 2021 | |
| ASSIGNMENT 2 | 100 | 35 | 21 Sep 2021 | |
| TAKE HOME EXAMINATION | 100 | 40 | End S2 | (see note 1) |
Notes
- This will be a take home exam. Students will be provided further instruction regarding the exam by their examiner via 精东传媒appDesk. The examination date will be available via UConnect when the Alternate Assessment Schedule has been released.
Important assessment information
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Attendance requirements:
Online: There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration. -
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. -
Penalties for late submission of required work:
Students should refer to the Assessment Procedure (point 4.2.4) -
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course. -
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course. -
Examination information:
A Take Home Examination is one in which candidates may have access to any printed, written, or online material. -
Examination period when Deferred/Supplementary examinations will be held:
Deferred and Supplementary examinations will be held in accordance with the Assessment Procedure . -
精东传媒app Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene 精东传媒app policies and practices. These policies can be found at .
Assessment Notes
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Referencing in assignments:
Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at .